AI Marketing Automation Platform: Launching Full Gift Card Creation, Selling, Sending & Redemption
We love tools that turn marketing into momentum. Today we’re excited to walk through a powerful new capability inside our AI Marketing Automation Platform that lets businesses create, sell, send, track, and redeem gift cards end to end. This is more than a simple add-on. It becomes a revenue, loyalty, and recovery channel built into the system that already handles calls, texts, bookings, ads, and reviews for you.
[Stock image: digital marketing, internet and social media]
Table of Contents
🎁 What this gift card system does for our business
We built gift cards as a flexible prepaid balance that can be purchased by customers or issued by us for loyalty, refunds, compensation, or promotions. The big wins are simple:
Create beautiful, brandable gift cards with custom designs and messaging.
Sell and send via shareable links, QR codes, or checkout integrations.
Redeem and track across checkouts with reporting to measure usage and ROI.
🛒 Checkout support and payment integrations
We support partial payments and a variety of payment providers so gift cards work across existing checkout flows. Supported processors include Stripe, NMI, Authorize.net, and Square. That means customers can pay partly with a gift card and finish the balance with a credit card or other accepted method.
📊 Reporting and redemption behavior
Knowing if gift cards move the needle is critical. We included detailed reporting so we can answer: are gift cards being used, are they increasing lifetime value, and which campaigns drive the most redemptions?
Track issued versus redeemed balances
See orders that used gift cards
Filter reporting by campaign, product, or sales channel
🔧 How to use gift cards strategically
Gift cards are versatile. Here’s how we recommend deploying them:
Loyalty and retention: Reward repeat customers with credit toward future services.
Promotions: Bundle gift cards in seasonal offers to spike sales.
Refunds and compensation: Issue store credit quickly and keep revenue in-house.
Gift purchases: Make it easy for friends and family to buy on behalf of customers using QR codes or links.
[Stock image: social media marketing concept]
⚙️ Setup tips and where to find help
This feature is available in labs as an initial release. We recommend turning it on in labs, reviewing the support documentation, and testing end-to-end before rolling out a public promotion. The help center contains a full change log and step-by-step guides that walk us through creation, distribution, redemption rules, and reporting.
🚀 Final thoughts
Integrating gift cards into our AI Marketing Automation Platform turns a simple payment option into a growth lever. It plugs into our existing funnels, leverages automated messaging and checkout flows, and gives clear metrics for optimization. When gift cards are beautiful, easy to buy, and simple to redeem, they become a revenue accelerator and a retention tool all at once.
[Stock image: team brainstorming digital marketing]
How do customers receive gift cards?
Customers can receive gift cards via shareable links, QR codes, or direct email delivery. Cards can be purchased at checkout or issued manually from the dashboard.
Which payment processors work with gift card redemptions?
We support common processors including Stripe, NMI, Authorize.net, and Square. Partial payments are supported so a gift card can be combined with other payment methods at checkout.
Can gift cards be used for refunds and promotions?
Yes. Gift cards function as a prepaid balance that can be issued for refunds, loyalty rewards, compensation, or promotional incentives.
Where do we find documentation and change logs?
Full documentation and change logs are available in the help center. We recommend reviewing the guides before enabling labs and running tests to confirm flows and reporting match our needs.
